Oklahoma Football Valued Among Top Programs

Oklahoma Football Valued Among Nation’s Top Programs in Billion-Dollar Ranking

Oklahoma football valuation continues to climb, placing the program among the most valuable in college athletics according to a new national study.

The Wall Street Journal has released its annual ranking of the most valuable college football programs, listing Oklahoma football among the top 15 programs valued at more than one billion dollars. The Sooners ranked 11th overall, with an estimated valuation of approximately $1.153 billion.

The study places Texas football at the top of the list, valued at nearly $2.2 billion, followed by other powerhouse programs. Oklahoma’s valuation places it just behind Nebraska, which ranked tenth at approximately $1.401 billion.

How Oklahoma football valuation compares nationally

According to the Wall Street Journal, the valuations are based on program revenue, brand strength, media rights, and long-term financial outlook. The study shows that the top 20 college football programs experienced an average 46 percent increase in value year over year, reflecting the growing financial impact of media deals, conference realignment, and fan engagement.

Oklahoma’s move to the Southeastern Conference (SEC) is expected to further influence future valuations, as the conference generates some of the highest media revenues in college sports.

What’s driving the surge in football program values

Experts say college football valuations have surged due to expanded television contracts, playoff expansion, and growing national audiences. The College Football Playoff and new NIL opportunities have also reshaped the financial landscape.

Despite recent on-field transitions, analysts say Oklahoma football remains one of the strongest brands in the sport, supported by decades of success, a national fan base, and consistent recruiting pipelines.

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