Buc-ee’s Takes Tulsa Company to Court Over Beaver Logo

Beaver Battle Between Tulsa Company and Buc-ee’s

A small Oklahoma company and a major gas station chain are in a heated legal battle — and it all comes down to beavers. Buc-ee’s, the Texas-based convenience store giant famous for its cartoon beaver mascot, claims Tulsa’s Nut Huggers Apparel has used a logo that infringes on its trademark.

The owner of Nut Huggers, Jarrad Hewett, said he agreed to make design changes after the complaint. He promised to use only front-facing images of the cartoon rodent and avoid certain color combinations. But Buc-ee’s said that still wasn’t enough.

Trademark Fight Over Beaver Characters Moves to Court

Now, the dispute over the two beavers will be decided in court. Buc-ee’s attorneys argue the design still looks too similar and could confuse customers or harm the company’s brand image. Nut Huggers insists its character is an original creation meant for humor and lifestyle branding, not imitation.

Trademark experts say the case could turn on whether the average consumer would confuse the logos. Buc-ee’s has aggressively defended its brand in other states, filing lawsuits against any company using similar cartoon mascots.

Oklahoma Business Community Watching Closely

The Oklahoma business community is paying attention. Small business advocates say this is a reminder of how complicated trademark law can become. For Nut Huggers Apparel, the case may define how far parody or humor can go before it crosses into trademark violation territory.

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